Held on 30/11/2017 08:00 hrs GMT London:
Session #3 of #4 – TRAFFIC GETTING FOR E-COMMERCE STORE
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Click on Image Below for a Detailed Audio version of this session:
In Today’s Session we focused on: How you drive traffic to your website, e-Commerce or otherwise?
There is also a clear sign that you wish to become an executive business coach in the Fashion and Beauty space! And we say Go for it! You are comfortable in Fashion, you already own a Fashion Boutique. So building that up to Mpenzi Fashion and Hair Beauty Coaching would be the Path of Least resistance. We are so excited for you!
Some of the mentioned resources in the Audio above, below:
For Mpenzi Designs Coaching – What is your Target Market Demographics? You mentioned that your ideal client for the Fashion house is a 30-55 year old Woman who knows what they want has individual taste and is willing to step out of the normal high street fashions. People still looking for the African connection in their dressing.
For Headlines that so grab the eye you should use the Coschedule Headline analyzer for your videos and Here is a FB Live Checklist you will love.
Here is your Online Marketing Cheatsheet Download
You can also use the Portent Tool to create funky headlines. Very easy to use.
I Officially Invite you to The Attraction Marketing Virtual Summit. It will be held Online and will have our Industry Top 40 Trainers, sharing a ton-load of value. You are going to Get Gold nuggets after nugget to Set you off for your Coaching Services. And promoting your Crypto product! CLICK LINK ABOVE FOR YOUR FREE TICKET. You need to be logged into Facebook to reserve your Spot!
7 Day ACTION PLAN and Commitments:
#1. Register for and Attend the Virtual Summit – Starting on 7th December Here You will get to receive access to the summit recordings. Pure Gold!
#2. Revisit THE BEGINNER’S GUIDE TO ONLINE TRAFFIC.
#3. Create a Facebook Ad Copy and Funnel Send Julie Syl the details and Lets do a Dry run together.
#4. Be sure to get your Value worth of Mentions and Adverts for Mpenzi Designs from Girl Power!
#5. If you Want to Optimize Mpenzi Design for the Best Online Organic Traffic and Sales, We Highly Recommend The Ultimate Pinterest Roadmap!
#6. Your Facebook Live Videos Secret Sauce: Don’t forget the connection is in Looking straight at the Camera Dot on your gadget.
Video Below Demonstrates what we Discussed Earlier: Password: KaSP
Marketing Plan for Mpenzi Designs Clothing and Fashion Store
Clothing boutiques sell clothing and accessories through brick-and-mortar stores and websites. Unlike larger department stores and clothing retailers, boutiques generally serve a narrow target market with niche clothing products, relying on long-term loyalty from their target customers for success. Effective marketing plans for clothing boutiques focus on defining a profitable target customer group and centering all marketing decisions around a single niche
Fashion can be an expression of individuality or association, and different groups of people respond in different ways to different styles.
A 65 year-old retiree in Japan, for example, is not likely to be interested in any clothing that appeals to teenagers. Defining your Niche and Focused target market is the key to Mpenzi Designs success, whether you operate locally or online.
A well-defined target market identifies customers based on demographics like: age and income, considerations based on climates and regional styles. It also is based on psycho-graphic characteristics such as; social affiliations.
Spend a good deal of time working out a comprehensive definition for your target market, as this step will influence the decisions you make in all other marketing plan sections. You will find details of those inside of the JAC Client hub logins were sent to you by Hazel!
Advertising and Promotions
Your advertising campaign effectiveness wont be determined solely by the size of your advertising budget. Cost-efficient and innovative advertising tactics that truly resonate with your target market can be much more effective than costlier and less well-thought-out strategies.
Lay out a plan for placing adverts in media outlets that appeal to your target customers.
For instance, if Mpenzi Designs caters to middle-aged moms, then you could place adverts in home and garden publications, on parenting websites with local editions.
Plan your promotional strategies around your target market’s Interests and behaviors.
EXAMPLE: If your target market seeks luxury apparel, price promotions may not be that welcome and could damage your boutique’s image!
On the other hand, if you market your outfits to value-conscious shoppers, then price promotions can have a massively positive effect!
Sales and Customer Service
The sales and customer service portion of your marketing plan lays out the way in which your store will interact with customers before, during and after sales.
An online boutique, relies on an intuitive user interface to make it easy for customers to find what they want. You may decide to negotiate on prices for certain clothing items with customers, or you may decide to only sell clothing at the listed prices.
Describe your product return policies and…Set out the your plan for dealing with customer complaints.
Public relations can be overlooked in small boutique marketing strategies, yet even the smallest businesses can increase demand for their brands through public relations activities. Sellers of products needed by impoverished people around the world, clothing boutiques can donate clothing items to people in need. E.g. TOMS shoes, donates one pair of recyclable shoes to children in need, for each pair that they sell.
You do not have to look across the globe for opportunities to help people in need while boosting company image. For instance you are behind the “Girl Power” Initiative started on Social Media by Don Zella!
Local charitable activities can actually do more for a public relations campaign than international giving. WHY? Because people in the community see firsthand the good things a company does.
I suggest you Consider sponsoring local charity events such as marathon fundraisers, sporting leagues for underprivileged children and other local charities. Something more visible and Locally based.
Consider donating clothing to local homeless shelters, Orphanages, etc.
Hope the above does help Get Mpenzi Designs Brand incl. your Baby Coaching Project out there to your Target audience!!
NEXT SESSION: PLEASE LET YOUR COACH KNOW WHICH PAIN POINT OR TOPIC IS DESIRABLE FOR YOUR 4TH SESSION. We usually allow the client to choose which of the topics we handle on the last session based on what we offer. You can revisit the details page and choose the topic Here.
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